NAVIGATE YOUR WEBSITE AND BRANDING THROUGH THE LENS OF IDENTITY, CULTURE AND POWER

As a web designer who also facilitates equity conversations in wellness spaces, I noticed a systemic branding problem. I got tired of repeatedly seeing fitness brands being designed in a way that continues to misrepresent what it means for all of us to be well. Out of a need, I adapted and iterated branding principles along with equity frameworks to create The Good Tension, so that we can navigate the messy world of branding.

  • Custom Website | EveryBody Breathe

  • Branding | CORHRJ

  • Custom Website | The Coterie

  • Branding | EveryBody Breathe

  • Website Audit | Events Page

  • Branding | Anjali Rao

  • Template Sessions | Liz Getman

  • Custom Website | Lynn Fraser Stillpoint

  • Branding | Lynn Fraser Stillpoint

  • Custom Website | Yoga for Good

JULY 2, 5

SERIES: BRANDING SANDBOX

My brand new and first ever two part mind meld inspired by the Unpack Branding guide! A remedy to the "buzzword branding" approach, we will play in the virtual sandbox through word maps and get to know our own brand pitfalls, embracing the good tension along the way.

SERVICES

1:1 CONSULTATIONS

BRAND + WEBSITE AUDIT

WORKSHOPS + SERIES

BRANDING + VISUAL IDENTITY

CUSTOM WEBSITE DESIGN

“

She’ll ask you the tough questions, correct your non-inclusive language and ensure that you’re learning as you go. It’s not corrections or challenges to make you feel less aware or to make you feel bad. The website she created is one of the most beautiful things I’ve witnessed. Its navigational ease is so welcomed in a world where things seem to be more complicated than they need to be. It feels so luxurious for a website.


CAITLYN SHEFF
The Coterie Wellness

CLIENTS HAVE CREATED IMPACT IN

Hai, I’m Raudhah!

DESIGNER/ FACILITATOR/ STUDENT OF YOGA

I’ll work with your brand to navigate the wellness industry through the lens of culture, identity and power so that you can grow even in the midst of tension.

Whether you’re starting a new website, pivoting your brand or wanting to start a conversation with your team and community, I’ll be there with you along the way.