Branding reminds me a lot of activism, getting organized around our imagination
By adapting The Identity Prism with Harro’s Cycle of Socialization and Skill in Action’s Analysis of Power, my framework has not only supported me in my journey, but also encouraged many others in their ongoing journey of branding.
This is a photo of me explaining the crown weaved by the local Semai people in the first ever Cultural Retreat I hosted at home, in Malaysia.
My path to design was not a formal one. I am self taught which gave me permission to learn as I go and break rules I didn’t even know existed.
From a formal education in Genetics, I went on to pursue research opportunities in academia settings which led me to an opportunity to assist in a clinical research study at Duke University which led to me eventually start teaching yoga full time.
During the pandemic, what started as a lay off became a much needed teaching break which led me to engage with yoga in a different way now - through design and facilitation.
It’s taken me a long time to realize that my many skillsets is what has helped me put together these three seemingly separate frameworks into a fresh branding approach.
Related Studies
75 hr Skill in Action Immersion
The Art of Skillful Facilitation
Skill in Action Mentorship
Lighting up the Path with Anjali Rao
ILC Squarespace Design Course
Featured in
The Business of Teaching Yoga Podcast
The Connected Yoga Teacher Podcast
Working in Yoga Podcast
All the F*ck In Podcast
If you’re curious about exploring branding in a critical way, I’ve put together a small yet mighty guide, designed to help you navigate any stage of your brand journey.
Summarized with historical insights, thoughtful prompts, and real-world examples, it's a practical tool to help you navigate the branding process sustainably.
With quotes and stories, I aim to offer a new take on branding that speaks to those tired of the same old rules and stories.